the Mansion online casino which is based in Gibraltar is conducting its own
version of cross marketing by teaming up with the popular European value
airline, Flybe. the airline has agreed to participate in a campaign in which the
online casino will have its colors and insignia painted al over one of Flybe's
146 regional jets. the promotion is being kicked off in tandem with the World
Cup games.
the first flight will also serve as a reward for fifty of the online casinos
players after they won a promotion to go see a World Cup game live in Germany.
the fans will be flying along side corporate VIP's and members of the media as
they make their way to Frankfurt. the start of this air campaign also has
special significance for the online casino due to the timing of its new
involvement in the sporting industry with its sponsorship of the Tottenham
Hotspur Football Club.
the jet will be covered in the online casino's red and black colors and will
make one hundred and eight stops at forty different airports in seven different
countries, which is why the online casino is so excited given the dramatic
increase in visibility throughout the European area for its brand. the online
casino is also working out deals to give VIP treatment to its members with
special lounge packages or specialize in flight catering options.
